As a new business, it’s important to choose the marketing platforms that offer the best results with the most prudent resources. Nowadays, more small businesses prefer social media marketing to other marketing channels, to help increase their brand’s reach, increase sales, and expand their professional network.

In order to know how social media can help promote your business while saving you valuable time and resources, we’ve compiled six tips on social media marketing for small businesses. (more…)

Whether you’re starting a social media marketing plan from scratch or redefining an existing social media strategy, We’ve found that taking a moment to reflect on some key questions can be a really valuable exercise.

Over the past 6 months, I’ve spoken to a lot of people that understand the value of content marketing but don’t know how to execute it. Which is totally fine because we’re here to help.

We created this document, and these 21 questions, to help facilitate the discussion and guide the journey towards a documented content marketing strategy. (more…)